GSTF Journal on Business Review (GBR)
type: channel
description: A research paper submitted to GSTF Journal on Business Review (GBR)must be original that are unpublished and cannot be under review for publication elsewhere during the time it is being considered for GSTF Journal on Business Review (GBR). Furthermore, after you submit a paper to GSTF Journal on Business Review (GBR), you must await the response from GSTF Journal on Business Review (GBR) and only resubmit elsewhere if your paper is rejected--or withdrawn at your request--from GSTF Journal on Business Review (GBR). Â
language: en-US
publication name: GSTF Journal on Business Review (GBR)
issn: 2010-4804
items: The Responsiveness of International Tourists on Uncertainty and Instability: The Case Study of Inbound Tourists to ThailandNantarat
items: Changing of Asian Outlooks and New Travel Demands are the Emerging Factors for Expanding Tourism Markets Globally
items: Relationship Marketing on the Market of Advertising Agencies
items: Extended Study on Characterizing Business Angels and Their Impact on Start-up Success
items: Dysfunction from Focusing on Overseas Business
items: A Comparative Analysis of Vietnamese and Chinese Stock Market Using Hurst Exponent Analysis
items: Entrepreneurial University Transformation in Indonesia: A Comprehensive Assessment of IPB
items: Social Media Marketing: The Effect of Information Sharing, Entertainment, Emotional Connection and Peer Pressure on the Attitude and Purchase Intentions
items: Geographic Scope Effects on Buyer Satisfaction and Defection

The Responsiveness of International Tourists on Uncertainty and Instability: The Case Study of Inbound Tourists to ThailandNantarat
type: item
description: The purpose of this study is to examine the impact of uncertainty and instability factors as well as to recognize the determinants of the international tourism flows to Thailand. The study investigated the hypothesis that international tourists negatively respond to natural disasters, epidemic diseases, political unrest, and terrorism. The study uses panel data set during period 2003 â€“ 2015 with 7020 observations. The data include the inbound tourists from East Asia, South Asia, Middle East, ASEAN, Europe, America, and Oceania. The results reveal that most of the variables in the model are statistically significant. Epidemic disease event counts immediately decrease tourist arrivals, but the effects will not extend to the next season. The study additionally found that terrorism event counts will delay the travel decision of tourists in the future. Tourists perceive more risk from the terrorism factor than others, so the factors prolong the impacts longer than other factors. The uncertainty and instability variables impact the tourist behaviors differently in different regions. Tourists from ASEAN and East Asia are more sensitive than other regions. The results reveal that all uncertainty and instability factors decrease the inbound tourists from these areas and extend the impact longer than other regions. The very same factors seem not to influence the travel decision of the tourists from South Asia, America, and Oceania.
creator: Nantarat TangvitoonthamÂ
creator: Wanasin Sattayanuwat
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Changing of Asian Outlooks and New Travel Demands are the Emerging Factors for Expanding Tourism Markets Globally
type: item
description: This paper has focused on some basic Asian outlooks and inherited homogeneous characteristics, especially social & cultural traditions, values, ethnicity and emotions. These are predominant factors for the peoples of Southeast, South and East-Asian countries that have influenced much on decision-making matters in families as well as in societies. These influencing factors are also responsible for expanding tourism markets globally. Indeed, long period colonial exploitation & struggle and gradually social transformation have prepared Asian peoples growing their self-reliance, self-esteem and the economic uplift that have brought to changes more in their lifestyles and freethinking about the world and other societies. Asiansâ€™ long economic backwardness, prejudice and dominated anti-ethic values have been disappearing with faster growing of individualism, nationalism and economic development of Asian peoples. All these issues are more or less responsible for changing the outlook of Asian inhabitants and preparing them to be widened more their traveling perceptions about world tourism attractions and different society values. This paper has discussed elaborately on these factors and analysed the impacts on decision-making matters for tourism participation based on study survey results and other documents. Asian societies have been accustomed to modern technology & communication and the present global interactions are influencing them much in the new way of thinking, creating demand for visiting other societies and western world. Present young generations are thirst for sharing knowledge of unseen and unknown values with others. All these factors have some positive roles increasing the number of Asian travelers gradually. This paper also presents a habitual marketing nature and limits of expenditure of Asian travelers.
creator: Dilip Kumar Bhadra
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Relationship Marketing on the Market of Advertising Agencies
type: item
description: In todayÂ´s competitive business environment, to achieve and retain business success, it is essential to devote sufficient attention to building business relationships. Recognition of factors, influencing the success of business relationships, has long been a topic of professionals and those who are interested in this field. When getting in touch with a customer, the company aims to establish a strong relationship with the customer, to win indifferent customers and to create customer loyalty. Based on the factors above, we found it important to determine the perception of the importance of factors which determine contacting customers the most from the customersÂ´ point of view in the market of advertising agencies. Regarding further successful cooperation, it is essential to address customers with a proper campaign. Therefore, this paper aims to identify emerging customer groups when building relationships in the advertising market, thus facilitating the realization of personalized campaigns.
creator: Laszlo Jozsa
creator: Erika Seres-Huszarik
creator: Zsuzsa Toth
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Extended Study on Characterizing Business Angels and Their Impact on Start-up Success
type: item
description: The study is based on previous research that described angel investment and its possible effects in determining a start-upâ€™s success through analyzing 2114 business angels by investigating their professional and entrepreneurial experience, academic formation and their demographic characteristics. This study introduces three new case studies and further broadens the scope of the previous research. The study aims at validating the previous theory that the business angels invest in start-ups that have close proximity to their academic and professional backgrounds. Additionally, this study verifies the previous founding that angel investors of established technology companies had invested in more than one start-up or had experience founding or managing start-ups themselves. Â
creator: Richard Geibel
creator: Jaida Yang
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Dysfunction from Focusing on Overseas Business
type: item
description: For this study, a questionnaire survey was administered to 824 people who had been posted overseas for at least one year (657 of whom had been involved in a business for the overseas market) in order to explore the factors behind the success of an overseas business. The results made clear, on one hand, that if Japanese companies focus on an overseas business, by, for example, defining the objectives and roles of the business, investing in market research, and posting core personnel abroad, they reach desirable outcomes, but, on the other hand, those outcomes are adversely affected when companies define the objectives and roles prior to conducting market research. A focus on overseas business increases personnelâ€™s organizational identification with his or her headquarters and with the overseas business unit. However, dysfunction occurs when personnel feel high organizational identification with the overseas business unit, and that they are not expected to show customer-oriented behavior. According to our additional analyses, this dysfunction of organizational identification emerges when one perceives a weak identity of oneâ€™s organization.Â
creator: Gen Fukutomi
creator: Yuko Yamashita
creator: Wataru Uehara
creator: Hiroyuki Fukuchi
creator: Masato Sasaki
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

A Comparative Analysis of Vietnamese and Chinese Stock Market Using Hurst Exponent Analysis
type: item
description: Vietnamese economy has developed tremendously since the early 1990s, keeping its GDP growth rate above 7% for a long time. After a few yearsâ€™ slow down due to the Asian Crisis, it re-developed after 2002. Unfortunately, since the Subprime Loan Crisis broke out in 2007, its economy development became slow and had shown no sign of recovery. Before the global crisis, HoChiMinh Stock Exchanges was established in 2000 and five years later, in the capital of Vietnam â€“ Hanoi, the Hanoi Stock Exchanges was opened. These two markets did not evolve as quickly as expected. On the contrary, it is still underdeveloped even though it has existed for more than ten years. This paper discusses and analyses the overview and present status of Vietnamese Stock Market. By comparing it with the Chinese Stock Market, the similarities and differences between the two markets are determined. Then, the reasons of underdevelopment of Vietnamese Stock Market are examined.
creator: Meifen Chu
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Entrepreneurial University Transformation in Indonesia: A Comprehensive Assessment of IPB
type: item
description: This article [1] explores university entrepreneurial transformation in Indonesia with a case of Bogor Agricultural University (IPB). Data and information were collected through a content analysis of university policy and educational documents, a structured survey with 331 respondents, in particular staff and students, and 21 in-depth interviews and 5 focus group discussions with 77 people comprising university top-management, faculty, students, and external stakeholders. The European Commission/OECD entrepreneurial university framework was applied for the data analysis. In addition, quantitative indicators were compared with 76 Indonesian and 15 Asian universities. Findings indicate that IPB is an entrepreneurial university from the perspective of research-based technology transfer and innovation. In addition, qualitative information indicates that the entrepreneurial development of the learning and teaching processes needs more attention, however when quantitatively assessed, the student entrepreneurship output is high in relation to many other universities. The results have relevance for the higher education community in terms of understanding the complexity of transforming knowledge institutions into more entrepreneurial organizations. The authors demonstrate a holistic assessment methodology and subsequently propose objective measurements for assessing the entrepreneurial status of a university.
creator: Huub Mudde
creator: Anita Primaswari Widhiani
creator: Anas Miftah Fauzi
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Social Media Marketing: The Effect of Information Sharing, Entertainment, Emotional Connection and Peer Pressure on the Attitude and Purchase Intentions
type: item
description: Instant communications trough social media platforms have enabled consumers to create, publish and share content, data and information regarding brands and products. It is crucial to examine its marketing power by investigating the userâ€™s attitude towards the brand and purchase intentions influenced by the functions of social media. Thus, the purpose of this study to examine the effects of information sharing, peer pressure, entertainment and emotional connection in a social media setting on the userâ€™s attitude toward a brand present in social media thereby influencing their purchase intentions from the brand.
creator: Sradha Sheth
creator: Jiyeon Kim
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1

Geographic Scope Effects on Buyer Satisfaction and Defection
type: item
description: As organizations move away from their domestic borders and into international environments, selling firms should understand the role geographic scope plays for the buying organization in determining whether buyers want to continue purchasing a product or service. Â This study addresses differences in geographic scope of buying firms as they relate to satisfaction and intention to remain in the relationship. Â Our findings suggest firms that are international in scope place a stronger emphasis on being satisfied with the selling firm and the salesperson of that firm when considering continuing to stay in the relationship than firms that have only a national geographic scope. Â Additionally, our findings indicate that organizations that are international in scope place a greater importance on satisfaction with their salesperson when deciding whether to stay in the relationship than firms with a regional scope. Â As organizations move away from their domesticborders and into international environments, sellingfirms should understand the role geographic scope playsfor the buying organization in determining whether buyerswant to continue purchasing a product or service. This studyaddresses differences in geographic scope of buying firms asthey relate to satisfaction and intention to remain in therelationship. Our findings suggest firms that are internationalin scope place a stronger emphasis on being satisfied with theselling firm and the salesperson of that firm when consideringcontinuing to stay in the relationship than firms that have onlya national geographic scope. Additionally, our findings indicatethat organizations that are international in scope place agreater importance on satisfaction with their salespersonwhen deciding whether to stay in the relationship than firmswith a regional scope.
creator: Julie Johnson-Busbin
creator: James Boles
creator: Rutherford Brian
creator: Hiram Barksdale Jr
rights: Copyright (c) 2017 GSTF Journal on Business Review (GBR)
date: 2017-04-24
publication date: 2017-04-24
volume: 5
number: 1